Sabrina Riedel

Sabrina Riedel

London, England, United Kingdom
3K followers 500+ connections

About

I am a Senior Digital Innovation Specialist at Amazon Web Services (AWS), where I drive…

Experience

Education

  • Melbourne Business School Graphic

    Melbourne Business School

    Scholarship recipient
    Dean Commendation Award
    Industry studies in Asia (Jakarta, Indonesia)

    Jointly owned by the business community and the University of Melbourne, the curriculum is current and global in its orientation, drawing on the experiences of private and public sector organizations locally and internationally.

    University of Melbourne ranks at number 14 in QS World University Ranking 2024
    Melbourne Business School is ranked 1st in Oceania in 2023 QS Global MBA…

    Scholarship recipient
    Dean Commendation Award
    Industry studies in Asia (Jakarta, Indonesia)

    Jointly owned by the business community and the University of Melbourne, the curriculum is current and global in its orientation, drawing on the experiences of private and public sector organizations locally and internationally.

    University of Melbourne ranks at number 14 in QS World University Ranking 2024
    Melbourne Business School is ranked 1st in Oceania in 2023 QS Global MBA Rankings

  • IDEO - Design Strategy
    IDEO - Insights for Innovation
    IDEO - Human Centered Service Design
    IDEO - Ideas to Actions
    IDEO - Storytelling for Influence
    IDEO - Unlocking Creativity

  • The New Academy of Fine Arts, also known as NABA, is a privately run, internationally renowned art and design academy in Milan, Italy. NABA is considered one of the world’s top schools for art and design: it was selected by Frame as one of the 30 World’s Leading Graduate Design, Architecture and Fashion Design Schools; it was chosen by Domus Magazine as one of the Europe’s Top 100 schools of Architecture and Design

    The emphasis is on hands-on practice, balanced with lectures about art…

    The New Academy of Fine Arts, also known as NABA, is a privately run, internationally renowned art and design academy in Milan, Italy. NABA is considered one of the world’s top schools for art and design: it was selected by Frame as one of the 30 World’s Leading Graduate Design, Architecture and Fashion Design Schools; it was chosen by Domus Magazine as one of the Europe’s Top 100 schools of Architecture and Design

    The emphasis is on hands-on practice, balanced with lectures about art and design theory to obtain a multidisciplinary and multi-cultural learning experience, with a focus on direct experimentation.

Licenses & Certifications

Volunteer Experience

  • Women in Voice Graphic

    Board Of Advisors

    Women in Voice

    - 3 years

    Women in Voice is an international organisation, on a mission to celebrate, amplify, build community, and professional development opportunities for women and gender diverse people in the voice technology field. As a member of the advisory board I advise & support in decision making & planning.

  • Ochre Sun Graphic

    Board of Advisors

    Ochre Sun

    - Present 2 years 2 months

    Ochre Sun is a 100% indigenous owned and lead sunscreen and skincare brand. Their mission is to increase awareness of Australian Indigenous culture through sharing the well-being benefits of native Australian botanicals.

  • Amazon Graphic

    Women @ Amazon Committee Member - Communications Lead

    Amazon

    - 2 years 1 month

    Women at Amazon is a global affinity group for women, non-binary employees, and allies at Amazon with over 80 chapters worldwide. Women at Amazon is committed to attracting, developing, and retaining women in both tech and non-tech roles across all of Amazon's businesses.

  • The Webby Awards Graphic

    Judge

    The Webby Awards

    - Present 8 years 7 months

    The 2000+ member judging body is comprised of leading Web experts, business figures, luminaries, visionaries and former Webby Winners, Nominees and other Internet professionals to honour the best of the web and emerging technologies.

  • Creative Women's Circle Graphic

    Board Member (Head of Membership)

    Creative Women's Circle

    - 1 year 1 month

    Arts and Culture

    CWC are a pioneering Australian association established to champion, develop and connect women across diverse creative disciplines and industries. As Head of Membership I owned the Membership experience for our members as well as membership growth, strategy and insights for our organisation.

  • Dress for Success Sydney Graphic

    Marketing Committee Member

    Dress for Success Sydney

    - 2 years 2 months

    The mission of Dress for Success is to empower women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life.

Honors & Awards

  • World Champion - Alexa Agency Cup

    Amazon

    The Alexa Cup is a global competition to design and build an award winning Alexa skill and go-to-market plan. Over 300 voice professionals across 11 countries compete in 3 rounds. I led a team of 4 in the competition and as the team lead oversaw strategy, design and development and pitched our product to a global audience of high ranking Alexa executives and on stage at the Voice Summit.

  • AdNews Emerging Leader

    AdNews Australia

    I am honoured to be named as part of top 20 AdNews Emerging Leaders.

  • Cannes Lion

    Cannes Lions International Festival of Creativity

    Bronze - Mobile Technology: Networked Connected Devices - Myer Naughty or Nice Bauble
    Bronze - Direct - Qantas Out of Office Travelogue

  • Effie Awards

    Advertising Council Australia

    BRONZE in Retail/Etail and BRONZE in Small Budget: Myer 6 Second Sale

  • Spikes Asia

    Cannes Lions International Festival of Creativity

    Grand Prix in Digital - Myer Naughty or Nice Bauble
    Grand Prix in Integrated Campaign - Myer Naughty or Nice Bauble
    Gold in Digital - Myer Naughty or Nice Bauble
    Gold in Mobile - Myer Naughty or Nice Bauble
    Silver in Brand Experience and Activation - Myer Naughty or Nice Bauble

  • The One Show

    The One Club for Creativity

    Bronze - Innovation in UI/UX - Qantas Out of Office Travelogue
    Bronze - Physical Mobile and Mobile Integration - Myer Naughty or Nice Bauble

  • WARC 100

    Ascential

    WARC Media 100 Feb 2017 - Effective Use of Tech: The University of Sydney - Dynamic recruitment
    WARC Creative 100 Feb 2020 - Myer Naughty or Nice Bauble

  • Webby Awards

    International Academy of Digital Arts and Sciences

    3x Nominee - Qantas Out of Office Travelogue
    Nominee - Myer Naughty or Nice Bauble
    Honoree - Oak Milk One Second Coupon
    Honoree - Qantas Dreamliner
    Honoree - South African Tourism Leave Ordinary Behind

Languages

  • English

    Full professional proficiency

  • German

    Native or bilingual proficiency

  • Italian

    Native or bilingual proficiency

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